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Always Original

Custom sugar cookies for your next big moment

Our Brand

Our brand is about making that prep a little easier by providing a simple, clear path to less stressful memories. We keep our message and style classy without being old fashioned or outdated. Though our approach is elegant, we keep it real and don’t want to be cold or pretentious. Our attention goes into each cookie and we want that artisan style influencing how people feel about our brand.

Our Mission

Create custom sugar cookies that bring people together at their favorite moments.

Our Logos

Main Wordmark

Main Wordmark Variation

Ampersand

Our Color Palette

Here are the the colors of our brand. Find out more about their usages in the brand guide.

Cream

Teal

Celadon

Rose

Deep Blue

Forest Green

Dark Rose

Clay Beige

Blush

Our Fonts

Original is an elegant typeface that’s great to communicate big points.

Lato is a simple, grounded typeface that keeps the brand looking modern.

Libre Baskerville is a great font to communicate clearly and simply with a touch of class and sophistication. Add space between lines to make it easy to read and not draw too much attention to paragraphs.

See our Complete Brand

See the full brand guide to learn about logo usage, brand philosophy, and more.